AFHMP (Affirmative Fair Housing Marketing Plans) in HUD Multifamily Properties

Navigating the complexities of HUD regulations can be overwhelming, especially when it comes to the Affirmative Fair Housing Marketing Plan (AFHMP) for Multifamily housing properties. These plans play an important role in ensuring compliance with Fair Housing laws, Section 504, and Civil Rights requirements, which are the backbone of equitable housing practices. For property managers, compliance officers, and housing professionals, understanding these foundational regulations is essential to successfully align marketing efforts, outreach strategies, and operational practices with HUD standards.

The AFHMP is more than just a formality—it’s a tool to ensure your property’s marketing, advertising, and outreach efforts meet the needs of diverse communities while staying compliant with HUD’s evolving requirements. From navigating HAP Contracts to creating Limited English Proficiency (LEP) Plans, each component of the plan integrates to promote fairness and accessibility in housing.

This webinar by industry expert Rhanda Mckown is designed to help you master all aspects of AFHMP. It will allow you to shift compliance challenges to opportunities for success with the help of step-by-step guidance on HUD-935.2A and decoding the complex HUD Handbook 4350.3. With this session, you will not only learn key regulations but align your AFHMP with critical regulations. Moreover, it discusses critical topics such as keeping your plan updated, how to adhere to posting requirements, and preparing yourself for Management and Occupancy Reviews (MORs).

Whether it’s streamlining record-keeping, understanding how to address HUD’s posting requirements, or developing marketing strategies that resonate with your audience, this training offers practical tools and actionable insights. By the end, you’ll have the knowledge and confidence to ensure your properties exceed HUD standards and your compliance efforts lead to lasting success.

Webinar Objectives

This session will provide step-by-step instructions on the HUD Multifamily Affirmative Fair Housing Marketing Plan which outlines the foundational elements of marketing, outreach plans, and ads. Participants can learn how they will be assured to align key regulations with what they are marketing and outreach within their advertising according to Fair Housing laws, Section 504 and Civil Rights laws.

The session will also cover important topics such as meeting Limited English Proficiency (LEP) requirements, understanding HAP Contracts, and staying prepared for Management and Occupancy Reviews (MORs). By the end of this session, attendees will have the practical knowledge and tools to complete AFHMP accurately, streamline their marketing strategies, and navigate the regulatory landscape with confidence.

Webinar Agenda

• Understand the key regulations that impact your AFHMP and ensure compliance
• Learn how to integrate Fair Housing, Section 504, and Civil Rights into your AFHMP
• Align HAP Contracts with AFHMP requirements to avoid costly mistakes
• Discover how to meet Limited English Proficiency (LEP) requirements to better serve diverse communities
• Develop marketing, advertising, and outreach strategies that align with HUD standards
• Decode HUD Handbook 4350.3 and apply it effectively to your practices
• Step-by-step guidance on completing Form HUD-935.2A accurately
• Best practices for keeping your AFHMP up to date and compliant
• Learn record-keeping strategies to stay audit-ready
• Understand how your AFHMP impacts Management and Occupancy Reviews (MORs)
• Ensure your AFHMP meets HUD’s posting visibility requirements

Webinar Highlights

• Gain a clear understanding of HUD regulations, including Fair Housing, Section 504, and Civil Rights
• Learn about the importance of Limited English Proficiency (LEP) Plans
• Master the required Marketing, Advertising, and Outreach strategies
• Step-by-step instructions for completing the AFHMP form (Form HUD-935.2A)
• Learn how to keep your AFHMP current and compliant
• Understand the record-keeping requirements and best practices
• Prepare for your Management and Occupancy Review (MOR) with confidence

Who Should Attend

HUD Multifamily Properties: Managers, Assistant Managers, Leasing Agents, Compliance Officers, Management Agent Staff, Persons involved with Affirmative Fair Housing Marketing Plans (AFHMP)